Challenges :- The sales-force is given 1 week every year to skill up on a range of new products and systems. Throughout this week, the sales consultants are also expected to arrange their client visits for the forthcoming sales cycle. The sales force is national comprising of 600 consultants with all of the up-skilling to be completed within the week. The purpose of the product training for a large client in the advertising and media industry was to upskill the sales consultants with the release of a range of new products. Audience Size :- 600 Sales Consultants
Face to face training solution to upskill all sales consultants within 1 week on how the new products were to be incorporated into the existing product suite as well as focusing on key messages, questions and language. Workbooks and other learning materials were designed to support the learning
Development of a series of 1 hour short product training workshops to provide refresher training where necessary. The Account Managers were trained to be able to deliver these short workshops in team meetings
Development of e-learning product training in order to support and provide refresher training for sales force once on the road. The e-learning product training was designed using in-house software and was posted on the Learner Management System supported by Skillport.
Development of assessments using scenario based assessments which were created through ‘ride-ons’ during the scoping and design phase
Results
All sales consultants were skilled up in time to start their canvass cycle with 75% utilising the product training online. 85% of participants attending the face to face product training workshops rated the training as exceeding expectations.
Case Study 2: Pharmaceutical Industry
Project Purpose
Challenges :- The IT platform and the size of downloads had to be kept to a minimum. There were very strict security guidelines that had to be complied with due to the nature of the industry. The purpose of the project was to build an online learning site for new starters and existing staff in order to engage and ‘up-skill’ new starters prior to entering the organisation. Audience Size and Industry :- 3000 Australia Wide with the potential to expand internationally.
Links to company wide e-learning and compliance training
Role specific information and KPIs
Record of tasks to be completed
Interface with Outlook
Social networking between the organisation and new starters
Results
We are currently measuring the results; however, initial feedback indicates that new starters are productive at a quicker rate. Please see samples on the following page.
Case Study 3: Health Insurance
Project Purpose
Challenges :- The organisation has 122 retail centres across Australia. Training was required as soon as possible, with minimum disruption to the day to day operations. Training was required to introduce Retail Staff to the new VIP business to business medical insurance product package. Audience Size :- 800 Retail Staff
Online product training available on intranet site
Design of a sales training package to support the product
Deliver face-to- face sales training to support product
Design of posters, brochures, online notices and emails to support training
Integrate product and sales training into existing programs
Results
The result of the product training and support was a 35% increase in VIP sales within the first six months with participants gaining valuable additional skills to support their retail operations